Trigger Strategy Group
Trigger Strategy Group

Trigger Strategy Group

The adaptive strategy consultants

If you’re not building a business that can thrive in complexity… you’re not going to survive.

Your success always depends on the behaviours of people and systems that are outside of your control.

The good news? You can embrace this to make meaningful progress. For example, anti-fragile prioritisation (think: roadmaps that don’t run you into a ditch) and achieving coherence instead of forcing the illusion of alignment.

Join over 1,500 leaders who read the Trigger Strategy newsletter

We share pragmatic methods and frameworks to help you navigate strategy and sense-making.

Read it here!

Why isn’t our product resonating the way it should?

Diagnose a tricky

Together, we’ll uncover the hidden fragilities putting you at risk. You’ll come away with a plan for 3 high-leverage changes that will make you more adaptable – without panicking or plunging into chaos.

We're offering the first 3 sessions at a lower rate as we test this service.

Apply here:

Listen to the Trigger Strategy Podcast

Tom and Corissa dig into strategy and sense-making while taking our baby for a walk.

It’s raw, mostly un-edited, and we probably give away a lot of secrets.

About us

Trigger Strategy Group is a consultancy specialising in adaptive strategy for zero-to-one products and services.

Partners Tom Kerwin and Corissa Nunn help founders, entrepreneurs and in-house innovators to navigate ambiguity and uncertainty. We come with decades of experience in multiple startups, straddling product, design, marketing, messaging, data, experimentation and research. We love coaching, facilitating and training other explorers to avoid the classic pitfalls and make good things happen.


Corissa Nunn


Estuarine Mapping: a pre-strategy workshop format for leadersAct and Adapt: Team Training and leadership consulting
  • Diagnose difficult product tangles. When things aren't working for complicated reasons, we can come in and help you figure it out fast. Get out of paralysis and into execution mode.
  • Workshop design and facilitation
    • Custom workshops designed for your specific situation
  • Early product discovery – coaching or done-with-you
  • Get clarity on your value proposition and positioning
  • Voice-of-customer research
  • Experimentation support