The adaptive strategy consultants
- If you’re not building a business that can thrive in complexity… you’re not going to survive.
- Our thinking
- Join over 1,500 leaders who read the Trigger Strategy newsletter
- Listen to Trigger Strategy Podcast
- Watch Trigger Strategy videos
- About us
- Services
- Contact
If you’re not building a business that can thrive in complexity… you’re not going to survive.
Your success always depends on the behaviours of people and systems that are outside of your control.
The good news? You can embrace this to make meaningful progress. For example, anti-fragile prioritisation (think: roadmaps that don’t run you into a ditch) and achieving coherence instead of forcing the illusion of alignment.
Our thinking
Join over 1,500 leaders who read the Trigger Strategy newsletter
We share pragmatic methods and frameworks to help you navigate strategy and sense-making. Here are some favourites:
- Leadership
- We need to talk about AirBnB (including a new 2x2 to visualise product risks)
- The MVP Death Spiral
- Tumbling into the Vision Chasm (Part 1 of a series on strategy without a vision)
- OKRs sound good but they don’t work (it’s not your fault)
- A trip into the estuary (introducing a new facilitated strategic workshop)
- Fear-driven development (The Time Machine exercise to understand perceived risks)
- Insight
- Signals > Stories > Options (our simplest powerful exercise)
- Are you trying to leap directly from data to action? It’s not that simple.
- Research & Development
- How to do discovery and delivery at the same time … with Pivot Triggers
- Stop polishing turd products with this one weird trick (inviting you to do a “Hard Test”)
- How much research is just enough research? How much is too much?
- Don’t send that survey! Here’s what to do instead
- Read more here!
Listen to Trigger Strategy Podcast
Tom and Corissa dig into strategy and sense-making while taking our baby for a walk.
It’s raw, mostly un-edited, and we probably give away a lot of secrets.
Watch Trigger Strategy videos
Plus more conversations and presentations over on our YouTube channel
About us
Trigger Strategy Group is a consultancy specialising in adaptive strategy for zero-to-one products and services.
Partners Tom Kerwin and Corissa Nunn help founders, entrepreneurs and in-house innovators to navigate ambiguity and uncertainty. We come with decades of experience in multiple startups, straddling product, design, marketing, messaging, data, experimentation and research. We love coaching, facilitating and training other explorers to avoid the classic pitfalls and make good things happen.
Corissa Nunn
Services
Pitch ProvocationsEstuarine Mapping: a pre-strategy workshop format for leadersAct and Adapt: Team Training and leadership consulting- Diagnose difficult product tangles. When things aren't working for complicated reasons, we can come in and help you figure it out fast. Get out of paralysis and into execution mode.
- Workshop design and facilitation
- Custom workshops designed for your specific situation
- Early product discovery – coaching or done-with-you
- Get clarity on your value proposition and positioning
Contact
Email tom@triggerstrategy.com