Collectively map your current environment and then change things to make what you would like to have happen more likely.
- A departure from typical approaches to strategy
- High-level overview
- Talk to us about running a session
- Resources (for Product Quest Podcast listeners)
A departure from typical approaches to strategy
Estuarine Mapping helps you manage the evolutionary potential of the present. It’s a counterpoint to the common approach called “backcasting”, where we define a target state and aim to close the gap. I wrote about some of the problems with backcasting for JP Castlin’s newsletter: Then & Now. If those issues sound familiar and you’re ready for a change, come join us in the estuary!
High-level overview
Imagine if your leadership team could walk into a room and emerge after two half days of workshops with a crisp portfolio of actionable and effective micro-projects for your teams to start working on.
Those attending won’t need to align on a vision, nor will they duke it out until one agenda triumphs over the rest. They’ll just need a vague agreement that things aren’t as good as they’d like and that they want to do something about it.
The micro-projects that they emerge with will deliver one of the following:
- happy outcomes,
- a change in your conditions that makes happy outcomes easier or more likely, or
- increased awareness of their situation, so they can come up with even more effective micro-projects next time.
This workshop pulls people completely out of backcasting for a short while, but the outputs can easily be incorporated back into most normal business processes. This makes it excellent as a “pre-process” that generates strategic signals to help leadership teams backcast more effectively.
Talk to us about running a session
You will need a facilitator who’s experienced in this method, as it’s a non-trivial workshop to run. We can help.
If you’ve got a strategy session planned and you’re looking for something new and dazzlingly effective, grab a slot here and let’s talk about whether this method could be suitable for you: https://tidycal.com/tom.kerwin/25-minute-coffee
Resources (for Product Quest Podcast listeners)
If you’re here from Product Quest Podcast, hi! Here are resources about Estuarine Mapping:
- Dave Snowden shared the most up-to-date version of the process on 5th March 2024: https://thecynefin.co/cynefin-st-davids-2024-estuarine-3-5/
- And the overall shape, including all the stages on 1st March 2023: https://thecynefin.co/cynefin-st-davids-2023-1-of-2/
- Here’s my summary of an experience co-facilitating the process with Dave. This was the first time all the pieces of the process came together in one continuous workshop, which was exciting. The overall shape of the method is still the same, but many of the details have evolved since I shared this account in January 2023: https://tomkerwin.substack.com/p/a-trip-into-the-estuary
- Viktor Cessan wrote up an excellent account of his experience using Estuarine Mapping and SenseMaker in a large, established organisation: https://www.viktorcessan.com/my-experiences-with-estuarine-mapping/
- For the most up-to-date instructions, here’s the wiki entry for Estuarine Framework: https://cynefin.io/wiki/Estuarine_framework
- And here’s a video presentation I made: Dropbox Link
Still got questions? Drop me an email: tom@triggerstrategy.com