1) PMF Diagnostic
🏥 "We built the features and put in the effort … but it's not working, help!"
A lot of what’s been taught about how to do startups is counterproductive. I’m looking at you, "build, measure, learn".
I recently worked with an excellent team who’d been shipping for 4 years, but hadn't yet made a true sale. I worked with them to diagnose what was blocking them and identify ways forward. Clarity was painful, but sorely needed.
2) Discovery Booster
🚀 "We've started building, but we're not able to do discovery fast enough!"
Because startups are small and big companies are big, relatively few employees have experience with 0 to 1. And big company approaches are great – just not for startups.
So I coach founders and teams in stage-appropriate discovery and experimentation methods, so they can get signals fast, adapt effectively and find product-market fit.
3) Probe for Potential
🔮 "I'm not building a damn thing until I find a growth market!"
Serial founders tend to have been burnt before, and resist building until they know they've got a real market opportunity.
I help these founders with lightweight early customer interviews and market probes, so they get the signals they need either to shift markets or to go for it with an idea that has a lot of potential.
Product Market Fit Troubleshooter
“Why isn’t our product selling? How have we ended up
Strategic coaching
I work with product leaders and teams to support sense-making, communication, influence and effective action.
Team training
My Speed to Signal training sessions help teams and companies to think big, start small, act, adapt, build confidence and get results.
Facilitation for workshops
Ditch the pointless feel-good brainstorms! I facilitate off-sites, on-sites and workshops that generate action. (Ask me about Estuarine Framework.)
Design diagnostic
Struggling with intractable product/service problems? Customers misunderstanding your benefits, or choosing competitors over you? I can analyse your product or service to pinpoint and resolve your issues.