We help you connect your big-S Strategy at the leadership level to the work that happens on the ground.
Looking to level up your teams? Book us for a workshop.
Product teams naturally fall in love with their ideas. This makes it challenging for product organisations to make tough decisions objectively. People can always find reasons not to stop doing something, when it's their baby.
Pivot Triggers is a simple method that removes the emotional and cognitive biases from tough product decisions.
<aside> 🗣️ "a pretty clever approach to putting the leadership mechanisms in place to avoid zombie initiatives" – Jared Spool
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When you’re in charge of a project, it’s easy to get caught not seeing the wood for the trees. Who is your customer? What do they want most? How – and why – does your product or service align with their goals? These are the insights which underpin messaging that works, turning a fuzzy thumbnail into a high definition image.
The Core Messaging workshop turns your understanding of your customers into practical knowledge you can apply to immediately upgrade your copy and comms.
<aside> 🗣️ "Everything is brought together in a structured framework, from which you can build landing pages, articles, product copy and other key messaging. Having all my "rough" mental post-it notes shuffled into a clear structure made me feel like I'd just been given a wonderful gift.” – Chris Samiullah, Founder @ Course Maker (August 2020)
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